Live Website
Digital Kim Designs
A multi-audience e-commerce experience designed to help educators, families, and customers quickly discover digital resources through intuitive navigation, thoughtful information architecture, and accessible design.
Challenge
The challenge was to unify multiple goals into one cohesive website. I needed to integrate my portfolio into an established Shopify store while organizing 170+ digital products, freebies, blog content, and resources for four different audiences without increasing cognitive load.
My Role
- UX Design
- Information Architecture
- Content Strategy
- Visual Design
- Shopify Development
- Front-End Customization
- SEO & Accessibility
UX Decisions
I designed audience-specific entry points for educators, families, and shoppers. Navigation was simplified so visitors could quickly browse 170+ products. Clear pathways and consistent layouts created an intuitive, accessible experience.
Challenge
The challenge was to unify multiple goals into one cohesive website. I needed to integrate my portfolio into an established Shopify store while organizing 170+ digital products, freebies, blog content, and resources for four different audiences without increasing cognitive load.
My Role
- UX Design
- Information Architecture
- Content Strategy
- Visual Design
- Shopify Development
- Front-End Customization
- SEO & Accessibility
UX Decisions
I designed audience-specific entry points for educators, families, and shoppers. Navigation was simplified so visitors could quickly browse 170+ products. Clear pathways and consistent layouts created an intuitive, accessible experience.
Audience
The experience was designed to support four distinct audiences: educators, families, faith-based customers, and creative shoppers. Rather than using a one-size-fits-all approach, I created dedicated entry points and tailored navigation so each audience could quickly find relevant products, resources, and content.
Results
Organized 170+ digital products into a streamlined shopping experience. Integrated Klaviyo lead generation, unified the shop, blog, freebies, and portfolio, and created a cohesive user experience.
Tools
- Shopify
- Liquid
- HTML/CSS
- Klaviyo
- Canva
- Adobe Photoshop
- ChatGPT / AI
Audience
The experience was designed to support four distinct audiences: educators, families, faith-based customers, and creative shoppers. Rather than using a one-size-fits-all approach, I created dedicated entry points and tailored navigation so each audience could quickly find relevant products, resources, and content.
Results
Organized 170+ digital products into a streamlined shopping experience. Integrated Klaviyo lead generation, unified the shop, blog, freebies, and portfolio, and created a cohesive user experience.
Tools
- Shopify
- Liquid
- HTML/CSS
- Klaviyo
- Canva
- Adobe Photoshop
- ChatGPT / AI
App Concept
Cozy CEO
Cozy CEO is a productivity app designed to help entrepreneurs capture ideas, organize priorities, and stay focused on what matters most. The project included product concept development, UX/UI design, branding, visual direction, and AI-assisted prototyping to create a calm, distraction-free experience.
Cozy CEO is a productivity app designed to help entrepreneurs capture ideas, organize priorities, and stay focused on what matters most.
I led the product concept, UX/UI design, branding, and visual direction, leveraging AI-assisted development to transform the concept into a functional digital product.
Inside Cozy CEO
